iLiFE!

Artist

A Japanese female idol group built on the concept 'an idol (i) LiFE created by you (i) and me (!)', signed to the HEROINES agency and drawing strong support from Gen Z listeners. They have caught attention through viral SNS hits, with a signature sound that blends digital production and the raw vocal energy of the members. 'BRAVE GROOVE', the ending theme of the TV anime 'DIGIMON BEATBREAK', became their first anime tie-up and the centerpiece of their major debut on Nippon Columbia. The fast-tempo track carries powerful messages confronting modern feelings of conflict and difficulty, and an album of the same name was released around the same time.